Watch More Ads

Metadata

• Author: Marc Lou
• Full Title: Watch More Ads
• Category: #articles

Highlights

• Watch more ads. Steal the structure. Make it yours. (View Highlight)
• How to templatize an ad (without overthinking it)
  Most great ads follow a simple 4-step rhythm:
  1. Hook: Say something unexpected in the first 2 seconds to stop the scroll
  2. Problem: Call out the pain they feel right now, be specific.
  3. Solution: Introduce your product as a fix, keep it simple
  4. Proof: Show it works. Use testimonials, a demo, or hard numbers.
  5. CTA: Give one clear next step.
     It’s not just a blueprint for ads… It works for everything:
     • Landing pages
     • Tweets
     • Cold emails (View Highlight)